Released on: January 21, 2008, 10:37 pm

Press Release Author: Shushmul Maheshwari

Industry: Media

Press Release Summary: Despite a recession in the global mobile market, Indian
mobile market is growing extensively and is expected to grow strongly in future too.
However, future will see enhanced contribution from the rural mobile market.

Press Release Body: The global mobile phone market is showing the signs of
sluggishness but there is one telecom market growing at an outstanding pace - India.
While the worldwide subscriber base posted a growth rate of around 25.7% from 2004
to 2006, subscriber base in India leaped by a strong 63.5% from March 2004 to March
2006 and further 83% from March 2006 to March 2007, according to the leading market
research firm RNCOS. This huge growth prompted the research firm to thoroughly study
the market and look for factors fuelling this outstanding growth in the Indian
mobile market that have been compiled in the report, "Emerging Rural Mobile Market
in India".

The report has noticed that almost every region in India has been covered under the
mobile umbrella and identified huge growth potential in the rural market as it has
low mobile penetration.

The report said that as the Indian government and leading players are seeing this
market as the biggest opportunity ready to be explored, it can be anticipated that
the maximum number of mobile subscribers in the combined subscriber base of India
will belong to rural geography. So the wireless service providers, identifying the
need of the hour, are rushing to so far 'overlooked' rural regions. Though there is
still untapped potential in the urban market, a majority of the cellular operators
have diverted their attention towards the rural areas to expand their base and
reach. So the real growth in near future is projected to stem from these parts.

The augmenting rural mobile market, as the report says, will give rise to the need
of developing wireless infrastructure and this, in turn, will open up opportunities
for Internet in rural India. The RNCOS study has outlined various projects being run
by various State Governments/NGOs or Corporate Houses to proliferate the use of
Internet in rural regions and what incentives have been provided to these projects
by the government for their seamless and effective functioning.

"Emerging Rural Mobile Market in India" is a prudent futuristic view on the rural
mobile market of India. It discusses its various parameters, including subscriber
base, mobile penetrations, and handset sales and evaluates the opportunities
provided by the emerging rural mobile market and the possible hurdles it could face
in future.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM567.htm
Current Industry News: http://www.rncos.com/Blog/


Web Site: http://www.rncos.com/

Contact Details: RNCOS E-Services Pvt. Ltd.
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial Area, Delhi 92
91-11-4214-1229
info@rncos.com